Dr Dave Chaffey is a digital marketing guru, co-founder and editor of Smart Insights and a best-selling author. Through Smart Insights he offers practical and helpful advice to make sure businesses ‘do’ digital marketing properly and efficiently.
Dr Dave is no newcomer to the world of digital marketing. He started life as a e-marketing consultant in 1997 and hit the ground running, working for companies such as HSBC, Mercedes and 3M. Since then he has written five best-selling books on internet marketing, including ‘Digital Marketing: Strategy, Implementation and Practice’ and the e-book ‘Brilliant B2B Digital Marketing’. In 2010, he co-founded Smart Insights alongside Dan Bosomworth and Stu Miller.
He’s been recognised by multiple institutions as a leader in the industry. In 2004, the Chartered Institute of Marketing named Dr Dave in the top 50 influencers who have shaped the future of marketing, and the Department of Trade called him a leading individual in the E-commerce market. He’s also an honorary member of the IDM – phew!
What is Smart Insights?
Smart Insights offers Actionable Marketing Advice into integrated digital marketing, helping businesses work efficiently. They offer planning templates for marketing strategies, guides to social media and content marketing and best practice guides. Members from all over the world have praised Dr Dave and his team for giving such great advice and showing them what they don’t know and how to improve.
The Smart Insights Manifesto:
Here are the team’s 10 points which drive its work each day.
1. Digital marketing is Marketing.
2. You need a strategy.
3. Measurement and optimisation are the foundation.
4. Joined-up customer-centred marketing is essential.
5. Keep communications human
6. Be agile
7. Inbound marketing trumps outbound marketing
8. Engagement is the real challenge
9. Think Global, Act Local
10. Markets are conversations
Where do I start on Smart Insights?
Start with Smart Insights on Twitter – follow Dave Chaffey for up to the minute information and tips on digital marketing. Then head to their website and read their blog series ‘7 Steps to Success’, and try some of their free resources on for size. Membership plans start at £25 a month for access to 100s of templates and resources to grow your business or focus your marketing.